What if there was a simple formula for success that was guaranteed to work, 100% of the time?
And what if it was free, with no “upsell?”
In my book, The Success Paradox, How to Surrender and Win in Business and Life, I shared my life-changing experience – hearing my doctor tell me that I had less than one month to live and then turning everything around. The miracle that happened (seven years ago now) began when I quit micromanaging my external life and began developing a healthy, rich inner life.
Since writing the book (which became a number one best seller on the Wall Street Journal list), my writing partner Will and I have experimented with formulas to capture the secret of what worked/works for me that can just as easily work for you, to create success and happiness in 2024 that is guaranteed. BTW, in case you feel skeptical that something as simple as this could actually work, I was almost bankrupt seven years ago and our company is now valued at around $400M.
The secret inside the secret? You’ve got to do this to get results. But there are just four simple steps:
Be grateful. The best way to do this is simply to say, “Thank you,” with nothing particular in mind that you’re thankful for. Give it a try right now; just quit reading for a moment and say it to yourself. “Thank you.” Notice how that feels. You’re experiencing something profound: you’re originating your own positive emotion (it might take a few tries to actually feel it).
Care about others. It’s well known that we’re happiest when we’re helping others. That’s because it generates a wonderful feeling. Start a sentence with “I care about. . .” then complete it with the name of a family member or friend, whoever comes to mind. Say it a few times right now and notice how different thinking of each person feels.
Love yourself. Healthy self-esteem is essential for true success. Being rich and famous is no guarantee of happiness; even some of those guys end their lives because conventional success didn’t cure their depression. Start another sentence, “I am. . .” and finish it with one word. “I am happy. I am sad. I am confident. I am anxious.” Just be honest about how you’re feeling in this moment.
Live in love. If you’ve actually experienced the first three steps in our formula, you’re now feeling grateful, you’re caring about others, and you’ve been honest with yourself (when do we ever do that?). The result is that you’re beginning to experience the holy grail of personal growth: unconditional love. And you’re loving yourself (just as you are), which takes the pressure off others who won’t need to give you what you’re giving yourself. This is not flaky, BTW. Love is what all of us want, more than anything else. So, say it to yourself right now: “I am living in love.” If you do this and it feels weird, just fake it until you make it!
So, how does this add up to success? Well, I redefine success to include – in fact, to prioritize – having a healthy internal state. If you try this formula you’re going to immediately discover how great it feels. This explains my 100% guarantee. If you do it and keep doing it until it becomes second nature (it takes less than a minute to cycle through the four affirmations, but you can also use them in a longer meditation), you will feel successful, before another dollar shows up. You also won’t need recognition, security, or any other external win to feel successful.
Here’s the best part: your changed mindset will automatically motivate new behaviors which will create new results. This is called “second-order change.” First-order change is just changing behaviors. That helps. But when we also change how we think, behaviors almost change themselves, and the results we’ve failed to achieve by just changing what we do start to appear almost effortlessly. And, they last.
But, just like Morpheus told Neo in The Matrix, you have to experience this for yourself.
I hope you try out our novel success formula. And stay with it; do it a few times every day to deepen the experience. You’re de-programming unhealthy negative self-talk habits and replacing them with the opposite. You’re generating success from the inside out and your results are guaranteed, regardless of changes in the market!
After all, we don’t want money, etc. We don’t even want just what they can give us; we actually want how those things will make us feel. Well, why not cut out the middlemen and go straight for the emotional rewards by creating them for yourself?!
If you want more details, pick up a copy of the book on Amazon.
I hope you have the best year ever in 2024 and that our success formula can contribute to your happiness!
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