After 30 years in healthcare, I can tell you that third-party reimbursement sits at the very top of my list of concerns. My main thesis is to put the “buying power” back in the buyer's hands and create “catastrophic insurance” when the cost exceeds what they can afford.

Every year leaves a mark, and not always in the ways you expect. This past year was less about headline moments and more about quiet, foundational work. It was a year of recalibration, reaffirming what matters, letting go of what doesn’t, and making thoughtful decisions about where to invest time, energy, and leadership. In business, that kind of year doesn’t always feel flashy, but it is often the kind that sets everything else in motion.